GUARDIANS OF THE GALAXY
Guardians Of The Galaxy Trailer...
This Trailer was released exclusively by Marvel Studios on youtube on July 8th 2014, a day after post production had finished.
Guardians of the Galaxy is a 2014 American Action-Science
Fiction film based on the comic by Marvel. Marvel Comics were also the producers of the film. This motion picture was distributed by Walt Disney Studios and is the tenth in a Marvel Cinematic Universe along side films such as Iron man and The Avengers.
The producer of the film was Kevin Feige, who worked alongside James Gunn the director and also screenplay writer. The cast of film had many well known actors within it. This included Chris Pratt, Zoe Saldana, Dave Bautista, Bradley Cooper and Vin Diesel.
Production
Pre-Production
2010 was the first time someone had publicly announced the potential film Guardians of the Galaxy, this was the producer Kevin Feige. Approximately two years on from this, James Gunn announced his participation in the film on a public social networking site Facebook. Filming was scheduled to begin in July 2013 at Shepperton Studios, after the screen play had been written and the cast had been chosen.
The cast was chosen the following year in 2013 prior to the filming beginning. Filming began in July 2013.
Production
Following the filming, special effects designers worked on over 2,000 different styles of creating the moulds for the characters. James Gunn and the film's cast flew to San Diego to announce who had which part in the film. He also announced this over social media sites. Gunn finally announced on social media that the filming was complete on October 12.
Post Production
Moving Picture Company(MPC) created a number of different visual effect shots for the film, including creating Groot, Morag anf Xander. A company called Framestore worked on creating Rocket. Motion Picture Company is one of the global leaders in VFX renowned for adding amazing effects to astound audiences for films, adverts etc. MPC completed a great deal of shots for the film.
Distribution
The world premiere of Guardians of the Galaxy was held on July 21, 2014 at Dolby Theatre in Hollywood. The film was released in United Kindom on July 31, 2014 and in the United States on August 1, in 3D and IMAX 3D. The film was released in 4,080 theatres in US which makes it the widest August release. Production is set to begin for a 2015 release on Disney XD. The age range for the film is 12+ .
Marketing
Marvel were able to create a wide range of consumer products including video games and toys for kids. Mad Engine and C-Life were partnered to create a line of t-shirts and fleece jackets. New Era made hats. The synergy between all the companies is that they kept the same font of the film and used similar colours from the characters to create the costumes and bobble heads. The film has a cross media convergence to be able to download digitally.
The first trailer for Guardians of the Galaxy was shown on "Jimmy Kimmel Live!" with a special introduction with Chris Patt on February 18, 2014. American Broadcast Company(ABC) aired a one-hour television special based on Guardians of the Galaxy called"Marvel Studio: Assembling a Universe" in March 2014. In July 2014, Marvel launched a viral marketing campaign for the film called "Galaxy Getaways", a website to book passage to some of the planets.
Exhibition
The film was released by Walt's Disney Studio Home Entertainment for digital download on November 18, 2014, and on DVD, Blu-ray and Blu-ray 3D on December 9, 2014. The official release was November 24, 2014 in the United Kingdom. Digital download and Blu-ray releases have behind-the-scene footage, deleted scenes and bloopers. Guardians of the Galaxy was released in over 70 countries like USA, UK, Canada, Switzerland, Japan and many others.
Box Office
Box Office
The film became the fourteenth movie of 2014 in just 10 days and made over $300 million and by October 16, 2014, the film made over $700 million becoming the third Walt Disney Studios release of 2014. It also came fourth in Marvels Studios film, it was the third most earning Marvel Studios film, just behind The Avengers and Iron Man 3. In October 20, 2014, North America, Guardians of the Galaxy earned $327.9 million and earned $404.8 million in other countries to earn a worldwide total of $732.7 million.
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