HoneyTrap - Naya Aka Kwarm

HONEYTRAP

Honeytrap trailer...

This Trailer was released exclusively by Fierce4Ever Studios on youtube on June 10th 2014.

HoneyTrap is a 2014 British Tragic Teen-Romance Drama Film based on the hit TV programme on BBC3- My Murder. This was focused on the tragic death of a teen male betrayed by his lady friend.

This motion picture was awarded development from BFI (The British film council).

The producer of the film was Sarah Sullick and Amy Ricker, who worked alongside Rebecca Johnson, the director and also screenplay writer. The cast of film were as follows: Jessica Sula, Lucien Laviscount, Ntonga Mwanza, Naomi Ryan

Production

Pre-Production

In 2013 the companies Indiegogo, Fierce Productions and Bright Pictures launched a campaign to raise money to enable the shooting of the film to come out. As well as this they set about creating auditions for the main character roles. They advertised this over Twitter and Facebook. Casting began in mid August to mid September. Filming was scheduled to begin in September 2013 in Brixton, South London.

Production

Filming began on September 2nd 2013 in Brixton, South London. In finished on the 6th November 2013, prior to the commencing of the editing.

Distribution

Honeytrap has been selected for the 58th BFI London Film Festival which runs from 8 to 19 October 2014. The BFI London Film Festival is the UK's largest public film event, screening more than 300 features, documentaries and shots from almost 50 countries. Honeytrap will be released in United Kingdom on February 2015. Anchor Bay/Starz will release the film on cinema screens and then on DVD/VOD in the UK. They also pre-brought the film for Ireland, Australia and New Zealand which was released in the cinemas in 17 October, 2014. The target audience is teenagers to young adults.

Marketing

For marketing, Honeytrap did traditional marketing such as posters, trailer and print ads. Social media was their main key to marketing, they had three stages Fundraising, Production and Festival/run up to release.

First was Fundraising where they created a profile and developed a fan base, crowdfunding promo sent to potential donors and future audience, then virally spread. Next was Production where they dedicated film pages on Facebook, Twitter and Tumblr. Cast, soundtrack artist and networks of young people post content from rehearsals, on-set etc. Lastly, Festivals/run up to release which is where they recruit unit publicist, targeted film and urban music blogs and magazines. They also engaged with network focused on young people/womans' issues and knife crime prevention. By linking Honeytrap to TOP GIRL, they gained more than 65,000 views and over 1000 views per week. 

Exhibition

The film will be released by Anchor Bay/Starz in cinemas and on DVD/VOD in the UK. The official release will be February 2015, however in Ireland, Australia and New Zealand the film was pre-brought by Anchor Bay so it was released earlier on 17 October 2014. 58th BFI London Film Festival will show the film on the 8 to 19 October 2014.