The film chain: Honey trap By Esther Asaolu

The film chain: Honey trap

Honey is a 2014 British  Urban teen drama set in Brixton, South London and inspired by true events. 

The film is a low budget film, partially of which was partially crowd funded through the site indiegogo. 

The film was co-produced by the production company Fierce productions and  Bright pictures and distributed by Anchor Bay.

Rebbeca Johnson

Production: 

The producer of this film is Sarah Sulick and was directed by Rebcca Johnson, who is also the writer of the film.

Amanda Tabak who is part of the production crew for the film was giving the job of casting:

The cast for this film consists of first time actors and also well known actors known from popular Uk TV series such as Skins, and Waterloo road:

• Jessica Sula as Layla 
• Lucien Laviscount as Troy
• Ntonga Mwanza as Shaun 
• Naomi Ryan as Shiree
• Danielle Vitalis as Tanisha
• Lauren Johns as Jade
• Tosin Cole as Andre
• Savannah Gordon as Laetitia
• Modupe Adeyeye as Ciara

The actual filming of the took place in Brixton, South London. They filmed in various areas of Brixton including a local estate,

Part of the ethos of the film was to help out the local community whilst also filming the film. They set up a training and mentoring  programme as part of the production of the film which allowed local youth to be a integral part of the behind the scenes making of the film.

Distribution:

Honey trap will première at the prestigious 2014 58th British Film Institute film festival where it will them be sold to independent distributors around the world. However, the distributor Anchor bay will distribute the film in UK on February 2015.

Marketing:

Due to the film's young target audience of urban youth and young adults they have not only used traditional marketing such as posters, trailers, print ads, etc. but also, have a clear focus on social media as the primary part of their marketing strategy. 

Throughout the film's marketing campaign there has been no use of synergy, and as of yet there has not been any merchandise produced for sale.

However, there has been some examples of cross media convergence. For example, they created a Honey trap soundtrack album which will be compiled and produced by Buck's Music Group

Exhibition:

Honey trap is scheduled to release in UK cinemas during February 2015 and will be available only in 2D.