The marketing tools that have been used to help promote the film to different audience are posters, trailer, print ads and social media sites.
The film would appeal to a National audience as the film is set in London so they can relate to the film about their society.
Examples of synergy with other products/ merchandise are the posters and websites having the same font, colours and have the same format of design.
The BFI London Film Festival promotes the film across London to help promote the film and the film-maker.
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