Marketing of Honey Trap
For marketing, Honeytrap did traditional marketing such as posters, trailer and print ads. Social media was their main key to marketing, using Facebook, Twitter, Tumblr and their Website. They had three stages Fundraising, Production and Festival/run up to release.
First was Fundraising where they created a profile and developed a fan base, crowdfunding promo sent to potential donors and future audience, then virally spread. Next was Production where they dedicated film pages on Facebook, Twitter and Tumblr.
Cast, soundtrack artist and networks of young people post content from rehearsals, on-set etc. Lastly, Festivals/run up to release which is where they recruit unit publicist, targeted film and urban music blogs and magazines.
They also engaged with network focused on young people/womans' issues and knife crime prevention. By linking Honeytrap to TOP GIRL, they gained more than 65,000 views and over 1000 views per week.
Cast, soundtrack artist and networks of young people post content from rehearsals, on-set etc. Lastly, Festivals/run up to release which is where they recruit unit publicist, targeted film and urban music blogs and magazines.
They also engaged with network focused on young people/womans' issues and knife crime prevention. By linking Honeytrap to TOP GIRL, they gained more than 65,000 views and over 1000 views per week.
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