Guardians of the Galaxy By Esther Asaolu

The film chain: Guardian of the galaxy 

The Guardians of the galaxy is a 2014 American superhero film based on the Marvel Comics superhero team of the same name, produced by Marvel studios and distributed by Walt Disney Studios Motion Pictures.

The film was directed by James Gunn who is also the writer of the film alongside with Nicole Perlman.

 The Guardians of the Galaxy is a very big budget film with a large budget of  $170 million.

Pre-production 

Gunn promoting the film at Comic con

In September 2012 the director James Gunn announced on social media that he was selected to direct 

and re-write the script for the film. Casting for the film around this time also commenced.

Prosthetics Make up designer David White took body and face casts of the actors for use in the film. Him and his team created up to 1000 prosthetics, and 2000 molds of aliens for use in the film.

Production

Filming commenced on the 6th of July 2013 at Shepperton Studios in London, England.

With big time Hollywood stars featuring in the film such as Vin Diesel, Zoe Saldana, and much more.

The cast consists of:

Vin diesel starring in the film

• Chris Pratt and Peter Quil
• Zoe Saldana as Gamora
• Dave Baustista as Drax the Destroyer
• Vin Diesel as Groot
• Bradley Cooper as Rocket 
• Lee Pace as Ronan the Accuser
• Micheal Rooker as Yondu Udonta 
• Karen Giller as Nebula
• Dijimon Hounsou as Korath
• John C. Reilley as Rhomann Day
• Glenn Close as Nova Prime irani Rael
• Benicio Toro as Taneleer Tivan 

On October 12th 2013 the director James Gunn confirmed on social media that the filming had completed.

Post production

The film itself featured 2750 visual effect shots which were created by Motion picture company which is a British world class film production and Post production facility which creates digital visual effects and computer animation for films, music videos, commercials and television.

The motion picture company uses animation software A.L.I.C.E, and other types of software which are a major feature in the actual film.

Marketing

Mike Pascilluo who is the senior Vice President of marvel studios, described the marketing approach for the film stating that Marvel had "built a robust marketing program for the theatrical release that carefully integrates traditional advertising, social media, digital marketing, strategic promotional partnerships, organic entertainment integrations [and] publicity"

To market the film Marvel filed trademark applications for the film covering consumer products such T shirts, hats, toys and much more. Through Disney consumer products they had partenered with large brands such as Lego, New Era, Hasbro and other big well known companies.

The trailer for the film first debuted on the American late night talk show Jimmy Kimmel live which averages millions of american viewers per episode.

Alongside this The American Broadcasting company (ABC) television network aired a one hour special titled Marvel Studios: Assembling a universe which featured a sneak peak into the film.

Throughout the marketing the campaign the use of synergy is also very evident, the colour scheme and font is carried throughout all of their merchandise and marketing campaign

                                                           Exhibition

The film was released wordlwide in 77 different countries such as the USA, the UK, Canada, Argentina and much more. It officially premiered on the 21st of July.

Box office

The worldwide box office total as of October 20th 2014 is $732,671.72

The film is now scheduled to be released for digital download on November 18th 2014 and on Blu-ray, Blu-ray 3D, and DVD on December 9th 2014.