Honey Trap Exhibition - Naya Aka Kwarm

Exhibition of Honey Trap

The film will be released by Anchor Bay/Starz in cinemas and on DVD/VOD in the UK. The film is being released locally to nationwide, the official release will be February 2015, however in Ireland, Australia and New Zealand the film was pre-brought by Anchor Bay so it was released earlier on 17 October 2014. 58th BFI London Film Festival will show the film on the 8 to 19 October 2014. It will be released in independent cinemas the the cinemas that will screen it will be restricted.

There was no examples of technological Convergence during the making of this film.

Honey Trap Marketing - Naya Aka Kwarm

Marketing of Honey Trap

For marketing, Honeytrap did traditional marketing such as posters, trailer and print ads. Social media was their main key to marketing, using Facebook, Twitter, Tumblr and their Website. They had three stages Fundraising, Production and Festival/run up to release.

There aim was to help 30 young people who live in the area. This gives good publicity.

First was Fundraising where they created a profile and developed a fan base, crowdfunding promo sent to potential donors and future audience, then virally spread. Next was Production where they dedicated film pages on Facebook, Twitter and Tumblr. 

Cast, soundtrack artist and networks of young people post content from rehearsals, on-set etc. Lastly, Festivals/run up to release which is where they recruit unit publicist, targeted film and urban music blogs and magazines. 

They also engaged with network focused on young people/womans' issues and knife crime prevention. By linking Honeytrap to TOP GIRL, they gained more than 65,000 views and over 1000 views per week. 

Honey Trap Distribution - Naya Aka Kwarm

Distribution Of Honey Trap

Honeytrap has been selected for the 58th BFI London Film Festival which runs from 8 to 19 October 2014. 

The BFI London Film Festival is the UK's largest public film event, screening more than 300 features, documentaries and shots from almost 50 countries. 

Honeytrap will be released in United Kingdom on February 2015. and then on DVD/VOD in the UK. 

They also pre-brought the film for Ireland, Australia and New Zealand which was released in the cinemas in 17 October, 2014. The target audience is urban teenagers 15-25 and urban adults 25+.

Anchor Bay are the distributers for HoneyTrap. Anchor Bay/Starz will release the film on cinema screens and then on DVD/VOD in the UK. They have also distributed Top Girl.

Honey Trap Production - Naya Aka Kwarm

Production of Honey Trap 

The producer of the film was Sarah Sullick and Amy Ricker, who worked alongside Rebecca Johnson, the director and also screenplay writer.

This collaboration was with Indiegogo, Bright Pictures and FineLight Pictures.

The film was made in Brixton. The director grew up in Brixton and knew that it would relate to the people living in the area.

Pre-Production

In 2013 the companies Indiegogo,Fierce Productions and Bright Pictures launched a campaign to raise money to enable the shooting of the film to come out. As well as this they set about creating auditions for the main character roles. They advertised this over Twitter and Facebook. Casting began in mid August to mid September. Filming was scheduled to begin in September 2013 in Brixton, South London.
The director wanted to raise awareness about girls caught in the crossfire of gang culture, which is why she decided to tell this particular story.


The budget was under £1 Million
They raised funds for the film by Fund Raising and Crowd Funding.

They found the cast by putting the casting poster up on Facebook and street casting.

Production

Filming began on September 2nd 2013 in Brixton, South London. In finished on the 6th November 2013, prior to the commencing of the editing.

Honeytrap - Production

The director for Honeytrap is Rebecca Johnson.

Sarah Sulick produced the film with the contribution of the companies Fierce Production and Bright Pictures.

The director found a producer for the film through the link of Sarah Sulick.

The director chose to tell this particular story as it is a based on a true story of the case of Samantha Joseph. Also she wants to raise awareness of violence and show what it is like being raised in Brixton.

The budget for the film was under £1 Million or approximately $75,000. They got the money by donations via crowdfunding and gained an initial £20k from Walcot Foundation by fundraising.

They found the film's cast by agencies, theatres, schools,community centres but mainly by street castings which makes it more authentic and cheaper.

The director collaborated with David Raedeker (director of photography), Tracy Granger (editor) and Julie Fawcett (community liaison). It was important to collaborate with them because without them, the film could have never been possible.

The technology used to make the film was ATR (automated dialogue replacement).

There was no cross media convergence.

The film was made in London, Brixton and this was important to the director as she wanted to show the true events that happens in Brixton.

Honeytrap - Distribution

The distributor for the film is Anchor Bay/ Starz.

They also distributed Top Girl, Electric, Home Turf and Balling for Brixton.

Honeytrap - Marketing

The target audience for the film is urban adults 25+ and urban young people 15-25.

The marketing tools that have been used to help promote the film to different audience are posters, trailer, print ads and social media sites.

The film would appeal to a National audience as the film is set in London so they can relate to the film about their society.

Examples of synergy with other products/ merchandise are the posters and websites having the same font, colours and have the same format of design.

The BFI London Film Festival promotes the film across London to help promote the film and the film-maker.

Honeytrap - Exhibition

The film is released nationally in the BFI London Film Festival on October 17, 2014.

 It will be released nationwide on February 2015.

It will be released in independent cinemas.

The film would be a restricted release.

The film is successful as it was nominated to be in the 58th BFI London Film Festival 2014.

HoneyTrap - Naya Aka Kwarm

HONEYTRAP

Honeytrap trailer...

This Trailer was released exclusively by Fierce4Ever Studios on youtube on June 10th 2014.

HoneyTrap is a 2014 British Tragic Teen-Romance Drama Film based on the hit TV programme on BBC3- My Murder. This was focused on the tragic death of a teen male betrayed by his lady friend.

This motion picture was awarded development from BFI (The British film council).

The producer of the film was Sarah Sullick and Amy Ricker, who worked alongside Rebecca Johnson, the director and also screenplay writer. The cast of film were as follows: Jessica Sula, Lucien Laviscount, Ntonga Mwanza, Naomi Ryan

Production

Pre-Production

In 2013 the companies Indiegogo, Fierce Productions and Bright Pictures launched a campaign to raise money to enable the shooting of the film to come out. As well as this they set about creating auditions for the main character roles. They advertised this over Twitter and Facebook. Casting began in mid August to mid September. Filming was scheduled to begin in September 2013 in Brixton, South London.

Production

Filming began on September 2nd 2013 in Brixton, South London. In finished on the 6th November 2013, prior to the commencing of the editing.

Distribution

Honeytrap has been selected for the 58th BFI London Film Festival which runs from 8 to 19 October 2014. The BFI London Film Festival is the UK's largest public film event, screening more than 300 features, documentaries and shots from almost 50 countries. Honeytrap will be released in United Kingdom on February 2015. Anchor Bay/Starz will release the film on cinema screens and then on DVD/VOD in the UK. They also pre-brought the film for Ireland, Australia and New Zealand which was released in the cinemas in 17 October, 2014. The target audience is teenagers to young adults.

Marketing

For marketing, Honeytrap did traditional marketing such as posters, trailer and print ads. Social media was their main key to marketing, they had three stages Fundraising, Production and Festival/run up to release.

First was Fundraising where they created a profile and developed a fan base, crowdfunding promo sent to potential donors and future audience, then virally spread. Next was Production where they dedicated film pages on Facebook, Twitter and Tumblr. Cast, soundtrack artist and networks of young people post content from rehearsals, on-set etc. Lastly, Festivals/run up to release which is where they recruit unit publicist, targeted film and urban music blogs and magazines. They also engaged with network focused on young people/womans' issues and knife crime prevention. By linking Honeytrap to TOP GIRL, they gained more than 65,000 views and over 1000 views per week. 

Exhibition

The film will be released by Anchor Bay/Starz in cinemas and on DVD/VOD in the UK. The official release will be February 2015, however in Ireland, Australia and New Zealand the film was pre-brought by Anchor Bay so it was released earlier on 17 October 2014. 58th BFI London Film Festival will show the film on the 8 to 19 October 2014.

Honeytrap Research

Producers and distributors
Produced and distributed by:

• Bright Pictures
• Finite Films

Actors 

Jessica Sula as Layla   

 Lucien Laviscount as Troy

 Ntonga Mwanza as Shaun

Budget

The movie was crowd funded with the site Indiegogo.

The movie recieved 8,000 pounds in donations.

Marketing

The movie used a trailer so that people could get a taste of what the movie is.

Exhibition

The movie was first released in the UK on the 17th October 2014.

The target audience for the movie is anyone aged 16+.

Guardians Of The Galaxy - Naya Aka Kwarm

GUARDIANS OF THE GALAXY

Guardians Of The Galaxy Trailer...

This Trailer was released exclusively by Marvel Studios on youtube on July 8th 2014, a day after post production had finished.

Guardians of the Galaxy is a 2014 American Action-Science 

Fiction film based on the comic by Marvel. Marvel Comics were also the producers of the film. This motion picture was distributed by Walt Disney Studios and is the tenth in a Marvel Cinematic Universe along side films such as Iron man and The Avengers.

The producer of the film was Kevin Feige, who worked alongside James Gunn the director and also screenplay writer. The cast of film had many well known actors within it. This included Chris Pratt, Zoe Saldana, Dave Bautista, Bradley Cooper and Vin Diesel.

Production

Pre-Production

2010 was the first time someone had publicly announced the potential film Guardians of the Galaxy, this was the producer Kevin Feige. Approximately two years on from this, James Gunn announced his participation in the film on a public social networking site Facebook. Filming was scheduled to begin in July 2013 at Shepperton Studios, after the screen play had been written and the cast had been chosen.

The cast was chosen the following year in 2013 prior to the filming beginning. Filming began in July 2013.

Production

Following the filming, special effects designers worked on over 2,000 different styles of creating the moulds for the characters. James Gunn and the film's cast flew to San Diego to announce who had which part in the film. He also announced this over social media sites. Gunn finally announced on social media that the filming was complete on October 12.

Post Production

Moving Picture Company(MPC) created a number of different visual effect shots for the film, including creating Groot, Morag anf Xander. A company called Framestore worked on creating Rocket. Motion Picture Company is one of the global leaders in VFX renowned for adding amazing effects to astound audiences for films, adverts etc. MPC completed a great deal of shots for the film.

Distribution

The world premiere of Guardians of the Galaxy was held on July 21, 2014 at Dolby Theatre in Hollywood. The film was released in United Kindom on July 31, 2014 and in the United States on August 1, in 3D and IMAX 3D. The film was released in 4,080 theatres in US which makes it the widest August release.  Production is set to begin for a 2015 release on Disney XD. The age range for the film is 12+ .

Marketing

Marvel were able to create a wide range of consumer products including video games and toys for kids. Mad Engine and C-Life were partnered to create a line of t-shirts and fleece jackets. New Era made hats. The synergy between all the companies is that they kept the same font of the film and used similar colours from the characters to create the costumes and bobble heads. The film has a cross media convergence to be able to download digitally.

The first trailer for Guardians of the Galaxy was shown on "Jimmy Kimmel Live!" with a special introduction with Chris Patt on February 18, 2014. American Broadcast Company(ABC) aired a one-hour television special based on Guardians of the Galaxy called"Marvel Studio: Assembling a Universe" in March 2014. In July 2014, Marvel launched a viral marketing campaign for the film called "Galaxy Getaways", a website to book passage to some of the planets.

Exhibition

The film was released by Walt's Disney Studio Home Entertainment for digital download on November 18, 2014, and on DVD, Blu-ray and Blu-ray 3D on December 9, 2014. The official release was November 24, 2014 in the United Kingdom. Digital download and Blu-ray releases have behind-the-scene footage, deleted scenes and bloopers.  Guardians of the Galaxy was released in over 70 countries like USA, UK, Canada, Switzerland, Japan and many others.

Box Office

The film became the fourteenth movie of 2014 in just 10 days and made over $300 million and by October 16, 2014, the film made over $700 million becoming the third Walt Disney Studios release of 2014. It also came fourth in Marvels Studios film, it was the third most earning Marvel Studios film, just behind The Avengers and Iron Man 3. In October 20, 2014, North America, Guardians of the Galaxy earned $327.9 million and earned $404.8 million in other countries to earn a worldwide total of $732.7 million.

The film chain: Honey trap By Esther Asaolu

The film chain: Honey trap

Honey is a 2014 British  Urban teen drama set in Brixton, South London and inspired by true events. 

The film is a low budget film, partially of which was partially crowd funded through the site indiegogo. 

The film was co-produced by the production company Fierce productions and  Bright pictures and distributed by Anchor Bay.

Rebbeca Johnson

Production: 

The producer of this film is Sarah Sulick and was directed by Rebcca Johnson, who is also the writer of the film.

Amanda Tabak who is part of the production crew for the film was giving the job of casting:

The cast for this film consists of first time actors and also well known actors known from popular Uk TV series such as Skins, and Waterloo road:

• Jessica Sula as Layla 
• Lucien Laviscount as Troy
• Ntonga Mwanza as Shaun 
• Naomi Ryan as Shiree
• Danielle Vitalis as Tanisha
• Lauren Johns as Jade
• Tosin Cole as Andre
• Savannah Gordon as Laetitia
• Modupe Adeyeye as Ciara

The actual filming of the took place in Brixton, South London. They filmed in various areas of Brixton including a local estate,

Part of the ethos of the film was to help out the local community whilst also filming the film. They set up a training and mentoring  programme as part of the production of the film which allowed local youth to be a integral part of the behind the scenes making of the film.

Distribution:

Honey trap will première at the prestigious 2014 58th British Film Institute film festival where it will them be sold to independent distributors around the world. However, the distributor Anchor bay will distribute the film in UK on February 2015.

Marketing:

Due to the film's young target audience of urban youth and young adults they have not only used traditional marketing such as posters, trailers, print ads, etc. but also, have a clear focus on social media as the primary part of their marketing strategy. 

Throughout the film's marketing campaign there has been no use of synergy, and as of yet there has not been any merchandise produced for sale.

However, there has been some examples of cross media convergence. For example, they created a Honey trap soundtrack album which will be compiled and produced by Buck's Music Group

Exhibition:

Honey trap is scheduled to release in UK cinemas during February 2015 and will be available only in 2D. 

Honeytrap - Helen Dam

Film Chain of Honeytrap

Honeytrap is a 2014 British Urban Teenage Drama film based on gang violence made by Fierce Production and British Film Institute and distributed by Anchor Bay/Starz. Sarah and Rebecca have track records of fundraising and secured an initial £20k grant from the Walcot Foundation.

The budget for Honeytrap was a low budget film of under £1 million. 

The film was produced by Sarah Sulick and Amy Ricker and directed by Rebecca Johnson who also wrote the screenplay. The executive producer is Laurie Holden.

The stars in the film are Jessica Sula who played Layla, Lucien Laviscount as Troy and Ntonga Mwanza as Shaun.

Honeytrap Trailer!

PRODUCTION

The filming was set in Brixton and is inspired by true events. Honeytrap incorporated a training and mentoring programme as an integral part of production. Young people worked with professional crew to feed back every aspect of the film. The whole process of the film making was filmed with freedom and speed which built up the actors skills and relationships. The budget was spent on the music, automated dialogue replacement, sound design and grading for photoshop.

DISTRIBUTION

Honeytrap has been selected for the 58th BFI London Film Festival which runs from 8 to 19 October 2014. The BFI London Film Festival is the UK's largest public film event, screening more than 300 features, documentaries and shots from almost 50 countries. Honeytrap will be released in United Kingdom on February 2015. Anchor Bay/Starz will release the film on cinema screens and then on DVD/VOD in the UK. They also pre-brought the film for Ireland, Australia and New Zealand which was released in the cinemas in 17 October, 2014. The target audience is teenagers to young adults.

MARKETING

For marketing, Honeytrap did traditional marketing such as posters, trailer and print ads. Social media was their main key to marketing, they had three stages Fundraising, Production and Festival/run up to release.

First was Fundraising where they created a profile and developed a fan base, crowdfunding promo sent to potential donors and future audience, then virally spread. Next was Production where they dedicated film pages on Facebook, Twitter and Tumblr. Cast, soundtrack artist and networks of young people post content from rehearsals, on-set etc. Lastly, Festivals/run up to release which is where they recruit unit publicist, targeted film and urban music blogs and magazines. They also engaged with network focused on young people/womans' issues and knife crime prevention. By linking Honeytrap to TOP GIRL, they gained more than 65,000 views and over 1000 views per week. 

EXHIBITION

The film will be released by Anchor Bay/Starz in cinemas and on DVD/VOD in the UK. The official release will be February 2015, however in Ireland, Austrailia and New Zealand the film was pre-brought by Anchor Bay so it was released earlier on 17 October 2014. 58th BFI London Film Festival will show the film on the 8 to 19 October 2014. 

BOX OFFICE

The film was selected for the 58th BFI London Film Festival and Fierce Production was awarded £20,000. Rebecca and her team launched an online crowd-funding campaign for Honeytrap so the public can show support by investing in the film. They raised $40,000 (£25,940) and with £10,000 being donated in the first three days.