The film chain: Honey trap By Esther Asaolu

The film chain: Honey trap

Honey is a 2014 British  Urban teen drama set in Brixton, South London and inspired by true events. 

The film is a low budget film, partially of which was partially crowd funded through the site indiegogo. 

The film was co-produced by the production company Fierce productions and  Bright pictures and distributed by Anchor Bay.

Rebbeca Johnson

Production: 

The producer of this film is Sarah Sulick and was directed by Rebcca Johnson, who is also the writer of the film.

Amanda Tabak who is part of the production crew for the film was giving the job of casting:

The cast for this film consists of first time actors and also well known actors known from popular Uk TV series such as Skins, and Waterloo road:

• Jessica Sula as Layla 
• Lucien Laviscount as Troy
• Ntonga Mwanza as Shaun 
• Naomi Ryan as Shiree
• Danielle Vitalis as Tanisha
• Lauren Johns as Jade
• Tosin Cole as Andre
• Savannah Gordon as Laetitia
• Modupe Adeyeye as Ciara

The actual filming of the took place in Brixton, South London. They filmed in various areas of Brixton including a local estate,

Part of the ethos of the film was to help out the local community whilst also filming the film. They set up a training and mentoring  programme as part of the production of the film which allowed local youth to be a integral part of the behind the scenes making of the film.

Distribution:

Honey trap will première at the prestigious 2014 58th British Film Institute film festival where it will them be sold to independent distributors around the world. However, the distributor Anchor bay will distribute the film in UK on February 2015.

Marketing:

Due to the film's young target audience of urban youth and young adults they have not only used traditional marketing such as posters, trailers, print ads, etc. but also, have a clear focus on social media as the primary part of their marketing strategy. 

Throughout the film's marketing campaign there has been no use of synergy, and as of yet there has not been any merchandise produced for sale.

However, there has been some examples of cross media convergence. For example, they created a Honey trap soundtrack album which will be compiled and produced by Buck's Music Group

Exhibition:

Honey trap is scheduled to release in UK cinemas during February 2015 and will be available only in 2D. 

Honeytrap - Helen Dam

Film Chain of Honeytrap

Honeytrap is a 2014 British Urban Teenage Drama film based on gang violence made by Fierce Production and British Film Institute and distributed by Anchor Bay/Starz. Sarah and Rebecca have track records of fundraising and secured an initial £20k grant from the Walcot Foundation.

The budget for Honeytrap was a low budget film of under £1 million. 

The film was produced by Sarah Sulick and Amy Ricker and directed by Rebecca Johnson who also wrote the screenplay. The executive producer is Laurie Holden.

The stars in the film are Jessica Sula who played Layla, Lucien Laviscount as Troy and Ntonga Mwanza as Shaun.

Honeytrap Trailer!

PRODUCTION

The filming was set in Brixton and is inspired by true events. Honeytrap incorporated a training and mentoring programme as an integral part of production. Young people worked with professional crew to feed back every aspect of the film. The whole process of the film making was filmed with freedom and speed which built up the actors skills and relationships. The budget was spent on the music, automated dialogue replacement, sound design and grading for photoshop.

DISTRIBUTION

Honeytrap has been selected for the 58th BFI London Film Festival which runs from 8 to 19 October 2014. The BFI London Film Festival is the UK's largest public film event, screening more than 300 features, documentaries and shots from almost 50 countries. Honeytrap will be released in United Kingdom on February 2015. Anchor Bay/Starz will release the film on cinema screens and then on DVD/VOD in the UK. They also pre-brought the film for Ireland, Australia and New Zealand which was released in the cinemas in 17 October, 2014. The target audience is teenagers to young adults.

MARKETING

For marketing, Honeytrap did traditional marketing such as posters, trailer and print ads. Social media was their main key to marketing, they had three stages Fundraising, Production and Festival/run up to release.

First was Fundraising where they created a profile and developed a fan base, crowdfunding promo sent to potential donors and future audience, then virally spread. Next was Production where they dedicated film pages on Facebook, Twitter and Tumblr. Cast, soundtrack artist and networks of young people post content from rehearsals, on-set etc. Lastly, Festivals/run up to release which is where they recruit unit publicist, targeted film and urban music blogs and magazines. They also engaged with network focused on young people/womans' issues and knife crime prevention. By linking Honeytrap to TOP GIRL, they gained more than 65,000 views and over 1000 views per week. 

EXHIBITION

The film will be released by Anchor Bay/Starz in cinemas and on DVD/VOD in the UK. The official release will be February 2015, however in Ireland, Austrailia and New Zealand the film was pre-brought by Anchor Bay so it was released earlier on 17 October 2014. 58th BFI London Film Festival will show the film on the 8 to 19 October 2014. 

BOX OFFICE

The film was selected for the 58th BFI London Film Festival and Fierce Production was awarded £20,000. Rebecca and her team launched an online crowd-funding campaign for Honeytrap so the public can show support by investing in the film. They raised $40,000 (£25,940) and with £10,000 being donated in the first three days.

Guardians Of The Galaxy Research

  

Producers and Distributors
Guardians Of The Galaxy was produced by Marvel studios but was distributed by Disney.

       

Budget
The budget was 170 million US Dollars (Approximately 106 million Pounds).

Starring
Chris Pratt: Who acts as Star-lord            Zoe Saldana as Gamora                


Dave Bautista as Drax                                           Bradley Cooper as Rocket


Vin Diesel as Groot


Technologies Used

Motion Capture
Motion capture (also known as Mo-cap) is a brand new technology used in animation. It requires actors to place tiny pieces of equipment on their bodies and a camera follows the equipment and tracks its every move. In Guardians,actors Bradley Cooper used mo-cap as they weren't in the film but their voices where and the mo-cap helped make the CGI of their characters move realistically and smoothly. Example of when Cooper used mo-cap is shown in the scene where Rocket shows that Cooper had to shout like that so his character looks realistic.

Marketing

Posters and Advertisements

There have been many posters released to promote this film such as this one in the UK and US:

  

As well as this poster which was released in Japan:

Food

Subway created a kids meal which was Guardians Of The Galaxy themed and gave kids a bag to wear. This was done so kids could get excited for the film too.

Video Games

For IOS and Android, Marvel games created a game for mobile platforms in order to promote the game. Also, the game Disney Infinity (which uses toys to play the game) created a Guardians Of The Galaxy set to promote the game as well.

IOS and  Android game

Disney Infinity 2.0 Guardians set

Guardians Of The Galaxy was first released on the 21st of July 2014 in Los Angeles, California.

Currently, the movie is only available in Cinemas but very hard to find in cinemas because the film came out three months ago.

The film is scheduled to be released on Blu-ray and DVD on the 24th of November for the UK. The film is also planned to be on SkyMovies.

The target audience for the movie is 13 to 30 year olds.

Guardians of the Galaxy By Esther Asaolu

The film chain: Guardian of the galaxy 

The Guardians of the galaxy is a 2014 American superhero film based on the Marvel Comics superhero team of the same name, produced by Marvel studios and distributed by Walt Disney Studios Motion Pictures.

The film was directed by James Gunn who is also the writer of the film alongside with Nicole Perlman.

 The Guardians of the Galaxy is a very big budget film with a large budget of  $170 million.

Pre-production 

Gunn promoting the film at Comic con

In September 2012 the director James Gunn announced on social media that he was selected to direct 

and re-write the script for the film. Casting for the film around this time also commenced.

Prosthetics Make up designer David White took body and face casts of the actors for use in the film. Him and his team created up to 1000 prosthetics, and 2000 molds of aliens for use in the film.

Production

Filming commenced on the 6th of July 2013 at Shepperton Studios in London, England.

With big time Hollywood stars featuring in the film such as Vin Diesel, Zoe Saldana, and much more.

The cast consists of:

Vin diesel starring in the film

• Chris Pratt and Peter Quil
• Zoe Saldana as Gamora
• Dave Baustista as Drax the Destroyer
• Vin Diesel as Groot
• Bradley Cooper as Rocket 
• Lee Pace as Ronan the Accuser
• Micheal Rooker as Yondu Udonta 
• Karen Giller as Nebula
• Dijimon Hounsou as Korath
• John C. Reilley as Rhomann Day
• Glenn Close as Nova Prime irani Rael
• Benicio Toro as Taneleer Tivan 

On October 12th 2013 the director James Gunn confirmed on social media that the filming had completed.

Post production

The film itself featured 2750 visual effect shots which were created by Motion picture company which is a British world class film production and Post production facility which creates digital visual effects and computer animation for films, music videos, commercials and television.

The motion picture company uses animation software A.L.I.C.E, and other types of software which are a major feature in the actual film.

Marketing

Mike Pascilluo who is the senior Vice President of marvel studios, described the marketing approach for the film stating that Marvel had "built a robust marketing program for the theatrical release that carefully integrates traditional advertising, social media, digital marketing, strategic promotional partnerships, organic entertainment integrations [and] publicity"

To market the film Marvel filed trademark applications for the film covering consumer products such T shirts, hats, toys and much more. Through Disney consumer products they had partenered with large brands such as Lego, New Era, Hasbro and other big well known companies.

The trailer for the film first debuted on the American late night talk show Jimmy Kimmel live which averages millions of american viewers per episode.

Alongside this The American Broadcasting company (ABC) television network aired a one hour special titled Marvel Studios: Assembling a universe which featured a sneak peak into the film.

Throughout the marketing the campaign the use of synergy is also very evident, the colour scheme and font is carried throughout all of their merchandise and marketing campaign

                                                           Exhibition

The film was released wordlwide in 77 different countries such as the USA, the UK, Canada, Argentina and much more. It officially premiered on the 21st of July.

Box office

The worldwide box office total as of October 20th 2014 is $732,671.72

The film is now scheduled to be released for digital download on November 18th 2014 and on Blu-ray, Blu-ray 3D, and DVD on December 9th 2014.

Gaurdians of the Galaxy - Helen Dam

Film Chain of Guardians of the Galaxy

Guardians of the Galaxy is a 2014 American Action/Adventure and Sci-Fi film based on Superheroes made by Marvel Studios and distributed by Walt Disney Studios Motion Pictures and is the tenth film in the Marvel Cinematic Universe.

The budget for Guardians of the Galaxy 

was a huge budget of $170 Million.

The film was produced by Kevin Feige and directed by James Gunn who also wrote the screenplay with Nicole Perlman.

The stars in the film are Zoe Saldana who played as Gamora, Chris Pratt as Quill (aka Star-Lord), Bradley Cooper as Rocket, Dave Bautista as Drax and Vin Diesel as Groot.

Guardians of the Galaxy Trailer!

PRODUCTION

Pre-production:

James Gunn announced on his facebook page that he signed on to direct and re-write the script for Guardians of the Galaxy in September 2012. The filming was scheduled in January 2013 at Shepperton Studios in London and the filming took place in June. David Bautista got his role as Drax the Destroyer in Mid-March and Zoe Saldana got her role as Gamora in April. By June, everyone got their role and special effects makeup designer David White experimented with materials and makeup to create creature designs. In the end White and his team created 1,000 prosthetic makeup applications and 2,000 molds of different coloured aliens.

Production:

The filming began around July 6, 2013 in Shepperton Studios and later in July, James Gunn and the film's cast flew to San Diego to attend a Comic-Con International where they revealed which actors got certain roles in the film. Gunn finally announced on social media that the filming was complete on October 12, 2013.

Post-production:
Moving Picture Company(MPC) created 2,750 visual effects shots for the film and worked on creating Groot, Morag and Xandar. Framestore worked on creating Rocket, Luma Pictures worked on Thanos, Method Studios worked on creating the Orb opening and revealing it's powers, they also worked on the holographic displays at the Nova Corps command center. Motion Picture Company is one of the global leaders in VFX renowned for adding visual wonder and creative experise to films, adverts and entertainment industries. MPC completed 857 shots for the film, Led by MPC VFX Supervisor Nicolas Aithadi and Producer Marianne Speight. The film utillized MPC's full arsenal of top-end talent, in-house software, VFX tools and techniques.

DISTRIBUTION

The world premiere of Gaurdians of the Galaxy was held on July 21, 2014 at Dolby Theatre in Hollywood. The film was released in United Kindom on July 31, 2014 and in the United States on August 1, in 3D and IMAX 3D. The film was released in 4,080 theatres in US which makes it the widest August release.  Production is set to begin for a 2015 release on Disney XD. The age range for the film is 12+ .

MARKETING

For marketing, Marvel field trademark applications for the film, covering a wide range of consumer products from video games to cosmetics. Mad Engine and C-Life were partnered to create a line of t-shirts and fleece jackets, New Era made headwear and hats and Hasbro produced toys. Disguise and Rubies made costumes and Lego even made three sets of toys based on the film. IHome made speakers, Funko made vinyl bobble heads, Freeze made backpacks and finally stationary was made by Fast Forward and Innovative Designs. The synergy between all the companies is that they kept the same font of the film and used similar colours from the characters to create the costumes and bobble heads. The film has a cross media convergence to be able to download digitally.

The first trailer for Guardians of the Galaxy was shown on "Jimmy Kimmel Live!" with a special introduction with Chris Patt on February 18, 2014. American Broadcast Company(ABC) aired a one-hour television special based on Guardians of the Galaxy called"Marvel Studio: Assembling a Universe" in March 2014. In July 2014, Marvel launched a viral marketing campaign for the film called "Galaxy Getaways", a website to book passage to some of the planets.

EXHIBITION

The film was released by Walts Disney Studio Home Entertainment for digital download on November 18, 2014, and on DVD, Blu-ray and Blu-ray 3D on December 9, 2014. The official release was November 24, 2014 in the United Kingdom. Digital download and Blu-ray releases have behind-the-scene footage, deleted scenes and bloopers.  Guardians of the Galaxy was released in over 70 countries like USA, UK, Canada, Switzerland, Japan and many others.

BOX OFFICE

The film became the fourteenth movie of 2014 in just 10 days and made over $300 million and by October 16, 2014, the film made over $700 million becoming the third Walt Disney Studios release of 2014. It also came fourth in Marvels Studios film, it was the third most earning Marvel Studios film, just behind The Advengers and Iron Man 3.

n October 20, 2014, North America, Guardians of the Galaxy earned $327.9 million and earned $404.8 million in other countries to earn a worldwide total of $732.7 million.