Honey Trap Exhibition - Naya Aka Kwarm

Exhibition of Honey Trap

The film will be released by Anchor Bay/Starz in cinemas and on DVD/VOD in the UK. The film is being released locally to nationwide, the official release will be February 2015, however in Ireland, Australia and New Zealand the film was pre-brought by Anchor Bay so it was released earlier on 17 October 2014. 58th BFI London Film Festival will show the film on the 8 to 19 October 2014. It will be released in independent cinemas the the cinemas that will screen it will be restricted.

There was no examples of technological Convergence during the making of this film.

Honey Trap Marketing - Naya Aka Kwarm

Marketing of Honey Trap

For marketing, Honeytrap did traditional marketing such as posters, trailer and print ads. Social media was their main key to marketing, using Facebook, Twitter, Tumblr and their Website. They had three stages Fundraising, Production and Festival/run up to release.

There aim was to help 30 young people who live in the area. This gives good publicity.

First was Fundraising where they created a profile and developed a fan base, crowdfunding promo sent to potential donors and future audience, then virally spread. Next was Production where they dedicated film pages on Facebook, Twitter and Tumblr. 

Cast, soundtrack artist and networks of young people post content from rehearsals, on-set etc. Lastly, Festivals/run up to release which is where they recruit unit publicist, targeted film and urban music blogs and magazines. 

They also engaged with network focused on young people/womans' issues and knife crime prevention. By linking Honeytrap to TOP GIRL, they gained more than 65,000 views and over 1000 views per week. 

Honey Trap Distribution - Naya Aka Kwarm

Distribution Of Honey Trap

Honeytrap has been selected for the 58th BFI London Film Festival which runs from 8 to 19 October 2014. 

The BFI London Film Festival is the UK's largest public film event, screening more than 300 features, documentaries and shots from almost 50 countries. 

Honeytrap will be released in United Kingdom on February 2015. and then on DVD/VOD in the UK. 

They also pre-brought the film for Ireland, Australia and New Zealand which was released in the cinemas in 17 October, 2014. The target audience is urban teenagers 15-25 and urban adults 25+.

Anchor Bay are the distributers for HoneyTrap. Anchor Bay/Starz will release the film on cinema screens and then on DVD/VOD in the UK. They have also distributed Top Girl.

Honey Trap Production - Naya Aka Kwarm

Production of Honey Trap 

The producer of the film was Sarah Sullick and Amy Ricker, who worked alongside Rebecca Johnson, the director and also screenplay writer.

This collaboration was with Indiegogo, Bright Pictures and FineLight Pictures.

The film was made in Brixton. The director grew up in Brixton and knew that it would relate to the people living in the area.

Pre-Production

In 2013 the companies Indiegogo,Fierce Productions and Bright Pictures launched a campaign to raise money to enable the shooting of the film to come out. As well as this they set about creating auditions for the main character roles. They advertised this over Twitter and Facebook. Casting began in mid August to mid September. Filming was scheduled to begin in September 2013 in Brixton, South London.
The director wanted to raise awareness about girls caught in the crossfire of gang culture, which is why she decided to tell this particular story.


The budget was under £1 Million
They raised funds for the film by Fund Raising and Crowd Funding.

They found the cast by putting the casting poster up on Facebook and street casting.

Production

Filming began on September 2nd 2013 in Brixton, South London. In finished on the 6th November 2013, prior to the commencing of the editing.

Honeytrap - Production

The director for Honeytrap is Rebecca Johnson.

Sarah Sulick produced the film with the contribution of the companies Fierce Production and Bright Pictures.

The director found a producer for the film through the link of Sarah Sulick.

The director chose to tell this particular story as it is a based on a true story of the case of Samantha Joseph. Also she wants to raise awareness of violence and show what it is like being raised in Brixton.

The budget for the film was under £1 Million or approximately $75,000. They got the money by donations via crowdfunding and gained an initial £20k from Walcot Foundation by fundraising.

They found the film's cast by agencies, theatres, schools,community centres but mainly by street castings which makes it more authentic and cheaper.

The director collaborated with David Raedeker (director of photography), Tracy Granger (editor) and Julie Fawcett (community liaison). It was important to collaborate with them because without them, the film could have never been possible.

The technology used to make the film was ATR (automated dialogue replacement).

There was no cross media convergence.

The film was made in London, Brixton and this was important to the director as she wanted to show the true events that happens in Brixton.

Honeytrap - Distribution

The distributor for the film is Anchor Bay/ Starz.

They also distributed Top Girl, Electric, Home Turf and Balling for Brixton.

Honeytrap - Marketing

The target audience for the film is urban adults 25+ and urban young people 15-25.

The marketing tools that have been used to help promote the film to different audience are posters, trailer, print ads and social media sites.

The film would appeal to a National audience as the film is set in London so they can relate to the film about their society.

Examples of synergy with other products/ merchandise are the posters and websites having the same font, colours and have the same format of design.

The BFI London Film Festival promotes the film across London to help promote the film and the film-maker.