The film chain: Honey trap By Esther Asaolu

The film chain: Honey trap

Honey is a 2014 British  Urban teen drama set in Brixton, South London and inspired by true events. 

The film is a low budget film, partially of which was partially crowd funded through the site indiegogo. 

The film was co-produced by the production company Fierce productions and  Bright pictures and distributed by Anchor Bay.

Rebbeca Johnson

Production: 

The producer of this film is Sarah Sulick and was directed by Rebcca Johnson, who is also the writer of the film.

Amanda Tabak who is part of the production crew for the film was giving the job of casting:

The cast for this film consists of first time actors and also well known actors known from popular Uk TV series such as Skins, and Waterloo road:

• Jessica Sula as Layla 
• Lucien Laviscount as Troy
• Ntonga Mwanza as Shaun 
• Naomi Ryan as Shiree
• Danielle Vitalis as Tanisha
• Lauren Johns as Jade
• Tosin Cole as Andre
• Savannah Gordon as Laetitia
• Modupe Adeyeye as Ciara

The actual filming of the took place in Brixton, South London. They filmed in various areas of Brixton including a local estate,

Part of the ethos of the film was to help out the local community whilst also filming the film. They set up a training and mentoring  programme as part of the production of the film which allowed local youth to be a integral part of the behind the scenes making of the film.

Distribution:

Honey trap will première at the prestigious 2014 58th British Film Institute film festival where it will them be sold to independent distributors around the world. However, the distributor Anchor bay will distribute the film in UK on February 2015.

Marketing:

Due to the film's young target audience of urban youth and young adults they have not only used traditional marketing such as posters, trailers, print ads, etc. but also, have a clear focus on social media as the primary part of their marketing strategy. 

Throughout the film's marketing campaign there has been no use of synergy, and as of yet there has not been any merchandise produced for sale.

However, there has been some examples of cross media convergence. For example, they created a Honey trap soundtrack album which will be compiled and produced by Buck's Music Group

Exhibition:

Honey trap is scheduled to release in UK cinemas during February 2015 and will be available only in 2D. 

Guardians of the Galaxy By Esther Asaolu

The film chain: Guardian of the galaxy 

The Guardians of the galaxy is a 2014 American superhero film based on the Marvel Comics superhero team of the same name, produced by Marvel studios and distributed by Walt Disney Studios Motion Pictures.

The film was directed by James Gunn who is also the writer of the film alongside with Nicole Perlman.

 The Guardians of the Galaxy is a very big budget film with a large budget of  $170 million.

Pre-production 

Gunn promoting the film at Comic con

In September 2012 the director James Gunn announced on social media that he was selected to direct 

and re-write the script for the film. Casting for the film around this time also commenced.

Prosthetics Make up designer David White took body and face casts of the actors for use in the film. Him and his team created up to 1000 prosthetics, and 2000 molds of aliens for use in the film.

Production

Filming commenced on the 6th of July 2013 at Shepperton Studios in London, England.

With big time Hollywood stars featuring in the film such as Vin Diesel, Zoe Saldana, and much more.

The cast consists of:

Vin diesel starring in the film

• Chris Pratt and Peter Quil
• Zoe Saldana as Gamora
• Dave Baustista as Drax the Destroyer
• Vin Diesel as Groot
• Bradley Cooper as Rocket 
• Lee Pace as Ronan the Accuser
• Micheal Rooker as Yondu Udonta 
• Karen Giller as Nebula
• Dijimon Hounsou as Korath
• John C. Reilley as Rhomann Day
• Glenn Close as Nova Prime irani Rael
• Benicio Toro as Taneleer Tivan 

On October 12th 2013 the director James Gunn confirmed on social media that the filming had completed.

Post production

The film itself featured 2750 visual effect shots which were created by Motion picture company which is a British world class film production and Post production facility which creates digital visual effects and computer animation for films, music videos, commercials and television.

The motion picture company uses animation software A.L.I.C.E, and other types of software which are a major feature in the actual film.

Marketing

Mike Pascilluo who is the senior Vice President of marvel studios, described the marketing approach for the film stating that Marvel had "built a robust marketing program for the theatrical release that carefully integrates traditional advertising, social media, digital marketing, strategic promotional partnerships, organic entertainment integrations [and] publicity"

To market the film Marvel filed trademark applications for the film covering consumer products such T shirts, hats, toys and much more. Through Disney consumer products they had partenered with large brands such as Lego, New Era, Hasbro and other big well known companies.

The trailer for the film first debuted on the American late night talk show Jimmy Kimmel live which averages millions of american viewers per episode.

Alongside this The American Broadcasting company (ABC) television network aired a one hour special titled Marvel Studios: Assembling a universe which featured a sneak peak into the film.

Throughout the marketing the campaign the use of synergy is also very evident, the colour scheme and font is carried throughout all of their merchandise and marketing campaign

                                                           Exhibition

The film was released wordlwide in 77 different countries such as the USA, the UK, Canada, Argentina and much more. It officially premiered on the 21st of July.

Box office

The worldwide box office total as of October 20th 2014 is $732,671.72

The film is now scheduled to be released for digital download on November 18th 2014 and on Blu-ray, Blu-ray 3D, and DVD on December 9th 2014.

The Hunger Game swede Film chain presentation

Marketing Campaign: Twitter page

Our twitter campaign

Marketing Campaign: The Hunger Games swede trailer

The Hunger Games Swede trailer

By Esther Asaolu. 

As part of the marketing campaign I created a trailer for the swede.

How I made the trailer

For the trailer I used the editing software Sony Vegas Pro 12.

To create suspense in the trailer I decided to use dramatic music i had found on YouTube.

To further create suspense i had also used President Snow's dramatic monologue from the trailer of the actual Hunger Games: Mocking jay -Part 1 trailer.

The Hunger Games Swede

The Film Chain: By Esther Asaolu

The film chain

The film industry consists of three principal economic activities:

• Production       

• Distribution

• Marketing

• Exhibition

Production 

In production, the video production/film is created and shot. Production is separated into multiple stages.

Before the actual production begins there is the PRE-PRODUCTION.

The Pre-production is initially where the planning for the production of the film begins.  During pre-production the script is usually broken down into story boards and other factors of the film such as cast members, locations, props, costumes, special/visual effects are established.

Next, after the long thorough process of the pre-production is the actual PRODUCTION.

The production stage is the where the actual filming begins. Filming is the main part of the production all together and it is here where all the careful and through planning from the pre-production stage comes together and all the planned scenes  are carried out in each planned location.




Finally, the last stage is the POST-PRODUCTION. Here, the scenes filmed during the production is now assembled into the final film by the film editor. Elements of the film such sound effects, soundtracks, visual effect are added.

Distribution

Film distribution is the process of making a film available for viewing for audience.

The final film are usually sold to large distribution companies such as Time warner inc., Fox entertainment group, and the Universal studio group.                 

Independent film makers often use film festivals as an opportunity to get the attention of distributors. Once a distributor is interested in a film, the producers and the disturbers arrive at a distribution agreement often based on either leasing or profit sharing.

Marketing

The movie Frozen grossed $1,274,219,009 worldwide in 2013. One of the reasons films such as Frozen are so successful is their marketing schemes. Film Marketing is the art and science of convincing people to buy theatre tickets. 

Marketing is different from distribution because distribution is simply the process of getting the film into cinemas whereas marketing is the process of getting consumers to actually want to go out to cinemas and see the film. 

There are many different ways to promote a film and these include:

• T.V adverts
• Radio
• Billboards
• Newspapers
• Magazines
• Toys
• Posters
• Social Networking Sites

The Disney production Frozen has been a marketing success utilising gaming apps. For example, they have created...a Gaming app, Toys and they also got Disney star Demi Lovato

to release a song for the movie soundtrack: "Let it go"

Exhibition

Exhibition is the retail branch of the film industry. It involves not the product production or the distribution of motion pictures, but their public screening.

Audiences engages with films using:

• The Cinema
• Television
• Youtube
• Movie-streaming sites
• Netflix
• Lovefilm
• DVD 
• Blu-ray's

Box office is used to refer to the commercial success of a film. The box office return of a film is a good indicator of a film's success because the box office return shows the amount money raised by ticket sales.

The BFI

The BFI is the British film institute. They are a charitable organisation etablished by the Royal Charter to: Encourahe the development of the arts of film, television, and the moving image throughout the UK.

 

The BFI help the British film industry by funding and distributing UK films nationwide and internationally.

Upcoming Films: Task 3

The equaliser film is a big budget, hollywood film.

What We Did On Our Holiday is a big budget british film.

Salvatore Giuliano is a foreign indie film.

Ida is a foreign indie film.

I origins is a small budget indie film.

5 Facts: Task 2

The four stages of a film industry is the production stage, the distribution stage, the marketing stage and then the exhibition.

64% of cinema audiences are aged 7-34.

Saturday is the most popular day as it owns 24.1% of the box office.

The most popular genre at box office is action.

The least popular genre at box office is Rom Com.

The Group Photo: Task 1

Hey, this is group 11!
Naya, Ahmed, Helen and Esther.